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PATRON TEQUILA HACIENDA
CLIENT: PATRON || MIAMI || EVENT / EXPERIENTIAL DESIGN
2020
Designed in collaboration with another design firm
[ Expertise: 3D modeling/renderings, technical drawings / production files,
graphic production]
front entrance wall
- on back 3 LED windows showcasing
images from the process and hacienda
Entrance arches
- 3 sides
Bar with patterns engraved
and back light
Back of House
bar wall
- 3 LED windows showcasing
videos from the patron process and hacienda
- product display
Seating area
OBJECTIVE
Prove that Patrón is suitable for any occasion (and is more than a “party tequila”) by showing an
authentically Mexican brand with roots so deep they can run circles around other tequilas’ roots.
DESIGN
Within the festival event we recreated the place where every bottle of Patrón begins its
journey: Hacienda Patrón in Jalisco, México. We used a life-sized replica of Patrón’s
estate to regale guests with its rich history of crafting the highest quality tequila.
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