CLIENT: BENEFIT || LOS ANGELES || EVENT / POP UP DESIGN
Designed in collaboration with Pop up Mob.
[ Expertise: 3D modeling and rendering, production files ]
Designed a truck for Benefits New product launch.
The launch of their new mascara:
they're real! magnet
With the new product they're real! magnet launching the design approach for the truck was to create a magnetic look and feel. As if the whole truck was a magnet with attached elements.
To show the power of the mascara!