To celebrate the opening of Amouage’s first Beverly Hills boutique, we gathered at the legendary Sheats–Goldstein Residence, perched high above Los Angeles, where Omani heritage met one of the city’s most iconic architectural landmarks. Rooted in generations of craftsmanship, rare ingredients, and an uncompromising dedication to the art of perfumery, each creation carried the spirit of its homeland into a city defined by creativity, reinvention, and cultural influence. 

Design Approach; Rather than competing with the architecture, every design decision was conceived as an extension of it. Inspired by John Lautner’s iconic triangular geometry, angular forms, and sculptural concrete planes, the home’s visual language informed the entire experience.

 

Oversized Amouage fragrance bottles were designed as architectural objects that echoed the surrounding environment, while triangular motifs carried through the graphic identity, wayfinding, menus, tablescapes, product displays, and bespoke culinary presentations.

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